An Executive's Guide to Generative AI Success

Transform AI Investments into Sustainable Competitive Advantage

Designed for senior executives seeking to move beyond AI experimentation and achieve measurable business results. It provides a practical, leadership-focused approach to transforming generative AI investments into sustainable competitive advantage.

You will learn how to drive organisational change, apply a proven six-action framework to create business value, manage innovation and risk responsibly, and prepare an AI-ready workforce. The course concludes with a strategic roadmap to help leaders capture and defend market position through effective AI capabilities.

You’ll access learning content and practical activities online through Amazon Web Services (AWS), alongside your FutureLearn course experience, giving you direct access to AWS learning as you progress.

This course is ideal for CEOs, board members, C-suite leaders, business unit heads, digital transformation leaders, and senior managers overseeing innovation, data, or technology initiatives.

This course is ideal for CEOs, board members, C-suite leaders, business unit heads, digital transformation leaders, and senior managers overseeing innovation, data, or technology initiatives.

• Discuss organizational AI transformation that creates sustainable competitive advantage
• Define the six-action framework to transform AI investments into business value
• Understand innovation and risk management in AI deployment
• Prepare an AI-ready workforce that directs AI systems effectively
• Summarize a strategic roadmap for capturing market position through AI capabilities