Developing New Business Ideas for Commercial Success

Set yourself up for commercial success with the University of Reading

Do you have a great business idea but you’re not sure how to transform it into a thriving product or service? This online course from the University of Reading will help take your vision to the next level.

Whether you’re an aspiring entrepreneur, an innovator, or a business professional looking to commercialise a new project, you’ll gain the tools, strategies, and confidence you need to succeed and have a personalised action plan to help turn your concept into reality.

Understand all elements of business development

You’ll start with a step-by-step guide to commercialising an idea. This includes learning how to protect your Intellectual Property (IP), a critical element in securing your rights and safeguarding the value of your innovation.

Then, you’ll learn how to develop a value proposition by identifying your audience, understanding their needs, and researching your competition. These insights will help you position your product or service effectively, creating a strong foundation for success.

Learn from entrepreneurs

Gain practical insights from entrepreneurs as they share their experiences of turning ideas into successful ventures. Through case studies, you’ll explore how to identify customers, communicate the value proposition, develop sales strategies, protect intellectual property, and build the support networks needed to grow an innovation from concept to commercial success.

Identify the sales strategy that aligns with your idea

Crafting a persuasive pitch is another key focus. You’ll learn how to align your strategy with your goals and audience, and you’ll develop a compelling elevator pitch that communicates the value of your idea effectively.

By the end of the course, you’ll develop a practical strategy for success, backed by insights from industry experts.

This course is designed for learners who are looking to expand their business development knowledge and understand how they can apply it in the workplace.

It would suit professionals working in established organisations in roles such as business development, strategy, and content creation as well as entrepreneurs starting from scratch.

Although designed for a wide range of professionals, it will be particularly beneficial for learners in the early stages of their careers or learners starting out as entrepreneurs.

This course is designed for learners who are looking to expand their business development knowledge and understand how they can apply it in the workplace.

It would suit professionals working in established organisations in roles such as business development, strategy, and content creation as well as entrepreneurs starting from scratch.

Although designed for a wide range of professionals, it will be particularly beneficial for learners in the early stages of their careers or learners starting out as entrepreneurs.

• Apply your knowledge of the role of IP rights to generate and exploit commercial opportunities.
• Improve your entrepreneurial skills and gain insights from industry experts.
• Develop a persuasive pitch for your own business idea that will convince colleagues and investors to support it.
• Create a personalised plan for commercialising your business idea as you work through the course.