Cloud for CMOs

Explore cloud computing through a marketing lens

Explore cloud computing from a marketing perspective by examining customer insights, marketing ROI, the CMO’s role in digital transformation, and practical steps for connecting cloud capabilities with marketing priorities.

Apply cloud insights to marketing transformation

Discover how cloud-based customer insights, marketing ROI, and digital transformation strategies can support informed marketing decisions and organisational transformation.

Please note that to access the course content for this AWS course, you will go via an LTI link(s) to the AWS platform; you can then return to the FutureLearn course in order to receive your certificate.

This course is ideal for CMOs, Vice presidents (VPs) and directors of marketing, heads of marketing and brand marketing, VPs of brand, Chief operating officers (COOs), Chief revenue officers (CROs), and Chief commercial officers (CCOs).

This course is ideal for CMOs, Vice presidents (VPs) and directors of marketing, heads of marketing and brand marketing, VPs of brand, Chief operating officers (COOs), Chief revenue officers (CROs), and Chief commercial officers (CCOs).

• Understand the impact of chief marketing officers (CMOs) in a digital transformation
• Explore how to gain customers insights with the cloud
• Identify how to use the cloud to increase marketing ROI
• Determine how to get started with digital transformation