Omnichannel Marketing Principal - HS&P, EMEA

At Boston Scientific, we work in teams of diverse, high performing employees tackling some of the most important challenges in the health industry. With access to the latest tools, information and training, we help you advance your skills and career, supporting you in progressing toward whatever your ambitions are.

About the Role

The Omnichannel Marketing Principal EMEA HS&P reports to the Group Marketing Manager EMEA Downstream HS&P. The role partners with HS&P Downstream Product Managers, GPO Lead, Divisional Omnichannel teams, Corporate Marketing and Communications to lead HS&P Omnichannel and Content Strategy, defining customer journeys and content mix for upcoming omnichannel campaigns.

Location: Düsseldorf, DE. This position can be based in one of Boston Scientific's European office hubs (Kerkrade, Düsseldorf, Madrid, Milan, Hemel Hempstead, Voisins Le Bretonneux) and is hybrid (office 3 days per week). May require up to 15% travel.

Your Responsibilities Will Include Omnichannel & Content Strategy definition

• Support the Group Marketing Manager Downstream HS&P in defining the content strategy, communication yearly plan and budget.
• Lead the design of customer personas and integrated customer journeys across channels.
• Partner with Downstream Product Managers and GPO Lead to orchestrate planning, design, and execution of content strategy and omnichannel campaigns.
• Develop social media strategy to increase awareness and customer engagement.

Omnichannel & Content Strategy execution

• Collaborate with Downstream Product Managers and GPO Lead to drive content development and execution of omnichannel campaigns.
• Collaborate side by side with EMEA Digital Marketing COE to coordinate execution of digital campaigns.
• Lead the selection and management of external agencies for omnichannel initiatives: develop creative briefs, manage content creation & copywriting, and content approval.
• Coordinate maintenance of the existing HS&P portfolio of content and create new content where gaps and opportunities exist.
• Manage creative and designs in line with Boston Scientific's brand standards and act as brand ambassador.
• Drive change management within HS&P to integrate omnichannel and content strategy into the marketing organization.
• Apply operating models, processes, tools and technologies across the content lifecycle.
• Collaborate with Corporate Marketing Team to ensure alignment and share best practices at the EMEA level.

Performance Tracking & Communication

• Leverage customer data & insights across sales & marketing, digital & face to face touchpoints to close the loop and optimize omnichannel strategy.
• Monitor KPIs, perform content analysis, and recommend optimizations for marketing content effectiveness.
• Collaborate on budget management.

What We Are Looking for in You Experience & Background

• 5+ years of experience in Integrated Marketing Communications (B2B or B2C), deploying content strategy and plans into high quality marketing content.
• Professional experience in MedTech is preferred; exposure to downstream or commercial product management is a strong advantage.
• Bachelor's degree in Communications, Marketing, Business or related fields.
• Fluent English required; additional European languages are a plus.
• Content management & SEO - Knowledge of SEO and content production for digital, social media and other channels.
• Communication & Storytelling - Able to translate data and value propositions into compelling narratives.
• Execution Excellence - Proven ability to drive initiatives from strategy to implementation in complex, matrixed environments.
• Influence & Cross Functional Collaboration - Skilled at working with stakeholders across divisions, countries, and functions.
• Courage & Ownership - Comfortable challenging assumptions, making decisions, and driving accountability.
• Data & Insights - Strong analytical capabilities, including forecasting, performance tracking, and customer insights synthesis.

Core Behaviors

• I deliver what matters - Focus on high impact priorities and outcomes.
• Global collaboration - Work seamlessly across teams and geographies.