Marketing Manager B2B - Brand, Content & Go-to-Market

Marketing Manager - Brand, Content & Go-to-Market

Location: Dublin Hybrid working, 2 days in the office. Full Time - Permanent.

About the role

The Marketing Manager owns the development and activation of Bord Gáis Energy's B2B marketing strategy across brand, messaging, content and integrated go-to-market campaigns to drive awareness, demand and commercial performance.

Responsibilities

• Define B2B marketing strategy and GTM plans aligned to commercial objectives.
• Own B2B brand positioning, messaging frameworks and narrative governance.
• Design and deliver integrated multi channel campaigns.
• Develop and scale high quality B2B content and assets.
• Ensure brand consistency and creative quality across all channels.
• Optimize performance using insight, data and analytics.
• Lead cross functional stakeholder engagement and influence decision making.
• Manage external agencies and marketing budgets.
• Work closely with corporate affairs team to support the development and delivery of a communications and corporate affairs strategy.

Qualifications

• Experience within a similar role, preferably in the energy industry.
• Extensive B2B marketing experience, including brand, content strategy and integrated campaigns.
• Strong stakeholder management, analytics and commercial focus.
• Understanding of B2B energy/utilities markets, customer journeys and proposition marketing.

Benefits

We offer a flexible total rewards package that supports financial, physical and emotional well being.