Database & Marketing Manager

Database & Marketing Manager page is loaded Database & Marketing Managerlocations: Londontime type: Full timeposted on: Posted Todaytime left to apply: End Date: December 2, 2025 (6 days left to apply)job requisition id: R-02743 Department: Marketing Team: Data Marketing Location: London with hybrid working Position type: Contractor (umbrella - inside IR35) until 30th November 2026 What the hiring manager says The Data Marketing team plays a pivotal role in shaping how we engage with our global audience. We combine analytical thinking with marketing innovation to deliver personalised, high-impact communications across the customer journey. Using Salesforce Marketing Cloud, we build automated journeys, intelligent audience segments, and dynamic campaigns that respond to customer behaviour, interests, and regional needs. Our work ensures that every message reaches the right person, at the right time, with the right content.We create and maintain GDPR-compliant forms, manage clean and reliable marketing data, and lead the development of triggered sends, onboarding experiences, and targeted nurture programmes. Our team also uses advanced SQL and Salesforce Sales Cloud to enhance data quality, streamline marketing operations, and deliver accurate, automated reporting.Driven by insight and continuous optimisation, we are dedicated to improving campaign performance, elevating customer experience, and enabling smarter, more efficient marketing across the business. Mamta Malhotra, Data Marketing Manager About the Team Over the past year, Data Marketing team has transformed from a reactive support function into a key strategic partner for the organisation. Today, we work together with teams across Membership, Events, Marketing, and Sales to enable smarter, data-driven decision-making.Our priority has been to create scalable frameworks, automate time-consuming processes, and use insights to deliver more precise and effective marketing activity.This role is ideal for someone who wants to join a collaborative, innovative team where they can actively contribute ideas, take ownership, and play a meaningful role in shaping how we operate and deliver measurable value to the business. About the role • Lead the design and optimisation of automated customer journeys in Journey Builder and Automation Studio, leveraging SQL and behavioural data to drive engagement across the full customer lifecycle. • Oversee the creation of intelligent audience segments using geographic, industry, behavioural, and lifecycle criteria to enable highly personalised, targeted marketing. • Manage end-to-end form operations (FormAssembly), ensuring accurate data capture, seamless system integration, and full GDPR compliance across all touchpoints. • Develop and refine automated triggers, onboarding flows, and behavioural communications that nurture leads and support acquisition, retention, and upsell activity. • Apply advanced SQL expertise to execute complex segmentation, deduplication, data quality checks, and in-depth performance analysis. • Track and interpret campaign engagement metrics-including opens, clicks, conversions, and subscriber behaviour-to identify trends and drive optimisation. • Build automated dashboards and reporting frameworks that provide clear visibility of campaign performance, regional activity, and engagement insights for stakeholders. • Maintain and govern data extensions to ensure accuracy, consistency, and reliable segmentation across Salesforce Marketing Cloud. • Embed GDPR and data governance best practices by overseeing preference management, opt-out processes, and compliance checks across all marketing workflows. • Provide strategic insights, data-driven recommendations, and continuous optimisation strategies to elevate targeting precision and improve overall campaign effectiveness. About You You are a hands-on data professional with marketing experience. You have deep experience of business-as-usual data requests including data extensions and forms. You may also have some experience of subscriber analysis, reporting automation, upselling and cross-selling activities.You have very strong attention to detail and a process-driven approach and passionate about automation. You can demonstrate combining problem solving and multi-tasking skills with the ability to understand, translate and deliver upon marketing data-related requirements requests.You have a track record working with customer and marketing data in the Salesforce environment, and your technical skills include Salesforce Sales Cloud, Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder), SQL, Excel. Contract type Short term Contractor Worker type Contingent Worker What We Offer Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.To learn more about the GSMA, visit our , our page and our page.Being You at the GSMAWe care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life. GSMA Values Our values not only drive our culture - they shape how we work and interact inside and outside our global organisation. Passionately driven We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact. Insightful leaders We continually develop and engage our expertise, insight and creativity so that we're always ready to respond to the changing landscape with authority, agility and nuance. Stronger together We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other's successes and constantly asking how we can help.Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we're at our best - we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren't at our best and the pressure is on - we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.