VP Sales - Europe

Ref: Contract Type: Permanent Closing Date: Contact: Steve Barry, HR Manager and Rachel Wright, Recruitment & HR Officer Email CVs to:

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Our Purpose

Keeping Aviation Safe. - At SK AeroSafety Group, everything we do is driven by our
commitment to safety, reliability, and trust. We exist to keep aviation safe by delivering
best-in-class maintenance, repair, and overhaul (MRO) services for critical aircraft
components that protect lives.

Group Mission Statement

We aim to provide the best possible support to our customers in the aviation industry.
Guided by our five core values, we strive for excellence and sustainable growth through
superior customer service, quality, and commitment.

Group Vision

To become the market-leading group of companies specialising in the repair of aircraft
safety components for the commercial aviation market.

About SK AeroSafety Group

SK AeroSafety Group is a global leader in aviation safety solutions, specialising in the
maintenance, repair, and overhaul (MRO) of critical aircraft safety equipment -
including evacuation slides, life vests, oxygen systems, rafts, and portable breathing
equipment.
We support commercial airlines, cargo operators, MRO providers, and aircraft lessors
worldwide, combining technical excellence with regulatory expertise and a customerfirst
mindset.
The Group operates three facilities in the UK and Ireland, a further three in mainland
Europe, and a total of 18 facilities globally, providing seamless international coverage
and service consistency across key aviation markets.

Role Purpose

The VP Sales will perform daily functions, tasks, and services to support the effective
and efficient operations of the organization's Sales department across the European
region. The VP Sales will be responsible for leading a team of Sales Professionals in all
sectors of the business, as well as prospecting new business opportunities to drive
growth.
The role is focused on maximizing revenues and market share, with strong emphasis
on team development and mentorship. Key responsibilities include acquiring new
customers, driving geographic expansion of the business, creating and executing strategic
account planning, developing innovative business models for customers, and
launching new business opportunities.
The VP Sales will translate the long-term company and regional strategy into
actionable account plans to deliver measurable results.

Duties & Responsibilities

• Develop and execute sales and business development strategies to deliver profitable revenue growth in Europe.
• Manage sales and customer service teams in regional offices.
• Align sales operations with operational and production goals.
• Define and monitor the sales budget to ensure cost-effective revenue generation.
• Lead recruitment, training, and development of team members.
• Motivate teams to achieve company and regional objectives.
• Monitor market and competitor activity to strengthen competitive advantage.
• Identify opportunities for improvement and implement success-driven plans.
• Enhance customer satisfaction with a high-performing customer service function.
• Build and maintain strong relationships with current and prospective customers.
• Oversee RFPs, pricing models, and pipeline projects from initiation to completion.
• Prepare and present sales reports and monthly performance reviews to senior leadership.
• Represent the company through marketing campaigns and industry tradeshows.
• Collaborate with the senior executive team to ensure regional goals are achieved.
• Manage CRM systems, ensuring accurate reporting and effective use of sales metrics.
• Oversee online sales and customer portals, ensuring efficiency and compliance.
• Drive monthly and annual revenue growth, consistently meeting or exceeding targets.
• Improve prospect-to-customer conversion rates and increase market share.
• Secure new business and expand relationships with existing customers.
• Support the growth of MRO capabilities in line with evolving customer demands.

Required Skills & Abilities

• Proven track record of creating new business opportunities and establishing a
  strong presence with major aviation clients in Europe.
• Demonstrated success in developing and executing international sales strategies
  in the aviation safety equipment industry.
• Excellent communication, interpersonal, and negotiation skills.
• Strong commitment to ethical business practices, integrity, and professionalism.
• Ability to manage complex situations and competing priorities.
• Self-motivated, highly driven, and results oriented.
• Strong leadership and people management skills, with the ability to coach and
  develop high-performing teams.

Education & Experience

• Minimum 15 years of sales experience, including:
  • At least 10 years in leadership roles.
  • Proven exposure to global sales and operations in the aviation sector.

What We Offer

• Opportunity to represent a global leader in aviation safety and MRO services.
• A collaborative, customer-focused environment that values initiative and impact.
• Competitive compensation package with performance-based incentives.
• Professional development and career growth opportunities within a global
  organisation.